If you've ever created a SSIS package and wanted to provide a way for end users to run that package without having to run the Business Intelligence Development studio, you can compile the package into a dtsx file for them to run. This would require them to manually alter connections and variables, which can get complicated for an average end user. Alternatively, it is pretty simple to put together an application which can be used to run the package. This would allow you to handle modifications to package variables in a much more user-friendly manner.
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